Soft Skills Predict Employee Effectiveness and Success

In the last decade, the corporate world has moved from a numbers-obsessed machine with an almost-exclusive focus on hard skills and core competencies to a place where soft skills (e.g. leadership, communication, time management) are recognized and even emphasized. Learning and training leaders who teach these soft skills are seeing executive buy-in because numerous studies point out that soft skills are actually much more predictive of effectiveness and success. Chris Malone is the author of The Human Brand: How We Relate to People People, Products and Companies.

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